What is SEO? Why is it important?

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What is SEO?
SEO is the abbreviation of "Search Engine Optimization" and is called "Search Engine Optimization" in Turkish. SEO refers to a set of strategies, techniques and methods used to make websites appear higher in search engines (such as Google, Bing, Yahoo).

The main purpose of SEO is to ensure that websites are better understood by search engines and that web pages are associated with certain keywords. In this way, potential visitors can find websites more easily through search engines. To briefly summarize, it helps the website get organic traffic (free visitors from search engines). This benefits users to access relevant information or products more easily.

Main components of SEO:
Keyword Research: Research conducted to determine which keywords should be targeted.

Content Optimization: Aligning the content on your website with targeted keywords.

Technical SEO: Optimizing the website's structure, speed, mobile compatibility and other technical elements.

Link Building: Obtaining quality and relevant links from other websites.

User Experience: Making necessary arrangements to increase the user experience of website visitors.

SEO can help websites achieve higher rankings in organic search results. This is important to attract more visitors and reach potential customers. SEO is a strategy that requires constant effort and work, and it is important to stay up to date as search engines' algorithms change. A good SEO strategy can help the website reach more organic traffic and more customers.